I graduated from the University of Toronto in 1990 with a four
year honours degree in English. After leaving university, I worked
as an advertising copywriter and was soon able to use my copywriting
experience to start my own consulting company. I spent many years
helping businesses across Canada computerize their operations
and advertise their products and services on the web.
Search engine consulting work was in high demand at the time
and I was very good at getting web sites into the top ranked search
engines. It was only after I had a dispute with a major hotel
chain (where I felt that my complaint was being ignored) that
I decided to "change sides" and use my search engine
algorithms to help consumers rather than businesses.
created a web site (TheSqueakyWheel.com) that would allow a consumer
to type his/her complaint into an on-line form and
instantly turn the complaint into a web page. The new web page was then automatically submitted
to the largest Internet search engines. At $5 per complaint page
it wasn't nearly as lucrative as my consulting business - but
knowing that I was making a difference in the lives of consumers
across the world (not just Canada) brought its own rewards.
TheSqueakyWheel.com has been running since the late 1990's and
has become one of the best know complaint sites on the Internet.
Unlike other sites, the focus of TheSqueakyWheel.com has always
been on resolving complaints. I’m certain that our success
rate is higher than any other comparable complaint site on the
Currently, I spend much of my time writing, creating new web
sites, and helping corporations and local government offices reduce
their dependence on paper by implementing document
My most recent book - a children's picture book - is called "Oh
Me, Oh My!" and is available from Amazon.com.
My most recent website is called ViewComplaints.com
and has been designed to help consumers avoid bad companies and
I wish you all the best of luck in resolving your complaints.